These Free Tools Can Help You Find the Perfect Product to Sell Online
One of the first and most important steps for any newcomer to dropshipping is choosing what product to sell.
There are successful dropshipping stores for virtually every kind of product you can think of, from small, inexpensive items like phone chargers to large, costly goods like furniture. But finding a product that will deliver consistent sales takes time and research. No matter what niche or product category you choose to operate in, it is vital to remember this fundamental principle: You need quality goods from a reliable supplier.
If you opt for substandard merchandise, you will have to deal with regular requests for returns, which will eat up your time and profits. In addition, since dropshippers rely on suppliers to send goods directly to customers, you need to find a partner who delivers promptly and reliably.
Below are some hints and tips on what to look for and what to avoid when choosing your dropshipping product.
Tips on Finding “Hot” Dropshipping Products
The first thing to do is pick your niche, whether that’s baby clothes, computer parts, or whatever else you wish to sell. Then, you need to identify some long-term growth trends within that chosen niche. (After all, you don’t want to sell security cameras on your baby clothes website.)
There are two great websites for discovering product trends: Amazon and Wish. These sites give you a lot of data to work with. On Wish, you can input “trending” into the search bar to find popular products. This site even specifies sales numbers for a given item.
On Amazon, you can check their bestsellers list and the Amazon Trend Report. There are several things to be aware of when checking the results in these searches. First, only look at the generic results, not the sponsored ones. When you’ve identified some interesting products, check out the customer comments. A large number of reviews indicates more sales and greater consumer engagement.
There are a number of online tools available to help you find a good product and verify its continuing popularity. Google Trends is an excellent resource for investigating the long-term viability of a product. To use this, first choose the geographic area you want to search, next enter your search term, and then select the length of time to go back. You can go back up to 15 years, though probably five years is enough for our purposes. This will show you if the product’s search popularity is growing, declining, or has been steady over that period.
If you think you’re honing in on a product, use Facebook, Instagram, and YouTube to further investigate its popularity by checking likes, views, shares, and use of its hashtag (#). If there is significant engagement around the product on social media, that’s a good sign.
For a free online tool to help you identify trending niches, check out Niche Scraper. Say, for instance, your niche is backpacks. You can use Niche Scraper to search for backpacks and see the items that are selling best. You can use this service as a product research tool, though not to find the vendor you are going to use.
There is also a paid alternative, SaleHoo, which offers similar product research capabilities, and will actually give you a list of dropshipping suppliers to choose from in that product niche as well. The service costs $67 a year.
What to Avoid
There are certain products that it’s best to avoid in dropshipping.
Edible items, skin care, and supplements: As a dropshipper, since you do not manufacture the product you sell, you’re relying on your vendor for quality control. The consequences for poor quality control in the food, skin care, and pharmaceutical spaces can be severe, so unless you can partner with a top international brand, it’s best to avoid these areas and instead choose a niche where the impact of quality control issues is less critical.
Fads: Unless you have considerable experience with dropshipping and are capable of moving quickly to tap into an emerging fad, you should generally avoid new product categories that are short-term trends. To build a sustainable business, it’s best to focus on products with stable demand or long-term growth potential.
Popular brand-name products: Niches dealing in bestselling, brand-name products are usually the most competitive, which makes it harder to build web traffic and generate stable profits.
Finding a niche product with long-term appeal is critical to the success of your dropshipping business. For newcomers to the field, it’s essential that you take the time, do your research, and verify the sales potential of your selection. Then you can look for a quality supplier and start building sustainable revenue.
By Rod Taylor