5 Ways to Earn Money From Your Blog
On the surface, blogging can seem like a dream job…and in many ways, it is. It allows you to create a portable income stream by sharing your interests and passions with like-minded people all over the world.
However, to build your blog into a rewarding side-hustle, or even a full-time job, you need to know the income-generating options available to bloggers. So, below are five strategies you can use to monetize your blog and say goodbye to the nine-to-five grind.
1. Affiliate Marketing
Affiliate marketing involves promoting the products or services of an individual or company in exchange for a commission on any resulting sales. It’s a great way for companies to boost sales, for you to earn money, and for your audience to discover new products and services.
Companies that operate large-scale affiliate marketing programs include major hotels, airlines, and insurance and credit card providers. The important point for any blogger is to associate yourself only with products or companies that you personally love and know will be beneficial to your audience. This is crucial for maintaining the trust and loyalty of your followers. To find an affiliate program that makes sense for you, Google the companies you would actually like to promote and see if they have an affiliate program. You’ll be surprised how many do.
2. Advertise Through AdSense
If you’re not afraid of your blog appearing more salesy, AdSense is an excellent platform for attracting revenue. AdSense is a network run by Google that sells advertising space on your website or blog to other companies on your behalf. This space is then filled with targeted advertising that’s relevant to the page content.
For instance, if you’ve written a blog post about snowboarding in Japan, your viewers might see ads for nearby hotels, ski hire, or travel insurance. And as the owner of the website, you’ll get paid whenever someone views or interacts with these banner or sidebar ads.
3. Sponsored Content
If you’ve ever seen the phrases “Sponsored by,” “Presented by” or “Brought to you by” in your local newspaper, on your favorite blog, or in your social media feed, you know what sponsored content is.
As a blogger, you can tap into this and use your blog and social media accounts as platforms to share sponsored content and generate extra income. Brands sponsor a wide variety of online content, like blog posts, YouTube videos, and Instagram photos, so there’s no shortage of opportunities in this area once you build a niche audience.
While many companies actively reach out to bloggers, there are also platforms that match content producers with relevant businesses. TRIBE, Valued Voice, and AspireIQ are among the most popular and count among their clients a diverse range of companies with big budgets to spend on sponsored content.
4. Sell Your Own Products
Many bloggers, especially those who attract steady website traffic or have a large social media following, use their blog as a storefront to sell their own products or services. Adding an ecommerce element to your blog requires far less technical expertise than you may think. Nowadays, many blog hosting sites make it relatively easy to add products like online courses, ebooks, or even physical merchandise. If you have a loyal audience, this can potentially lead to big sales.
5. Content Creation
If you’re running your own blog, chances are you see yourself as an expert in a particular field with a unique message to share. Nowadays, there are thousands of paying publications that accept pitches from freelance writers just like you. Using your blog as a type of “resume” for your freelance writing work is a great way to start landing writing jobs and seeing your name in the bylines of popular publications and websites.
Written by Montana Mincher