3 Simple Ways You Can Earn Passive Income From Your Blog
If you’re looking to build a new, at-home income stream during these days of social distancing and sheltering in place, a blog is an exciting, enjoyable, and accessible option.
A blog is a great way to connect with people all around the world and share whatever it is you’re most passionate about. And while it can take some time to set up your blog in the beginning, once you have it up and running, it can be a powerful source of passive income…earning you money 24/7, even while you’re sleeping or doing other things.
Here are some of the ways you can earn passive income through your blog:
Advertising revenue is the most common way that bloggers make passive income from their sites. In fact, advertising revenue is how I make the majority of income from my food-focused travel blog, Foodie Flashpacker.
Here’s how it works: We’re all familiar with the ads that we see as we visit different sites across the web. As a blogger, you earn a monthly income based on how many visitors you attract to your site and how many click on the ads featured there. It’s simple math—the more visitors you draw to your site, the more money you make. So, the key to expanding your advertising earnings is to keep publishing high-quality material to attract more visitors.
It’s very easy to set up an account to earn this kind of income and once you do it’s a hands-off income stream. Most bloggers use an ad management company for this. There are several of these, and you’ve probably heard of a few, like Mediavine or Google AdSense. These companies can optimize your site’s advertising and provide your audience with ads that are relevant to them.
2. Affiliate Marketing
With affiliate marketing, you recommend a product or service to your readers and when they purchase that product or service through a link on your site, you receive a commission.
There are two ways you can get paid for affiliate marketing: You can work directly with the manufacturer of that specific product or service (wherein they will usually provide you with a unique link to use or discount code to provide to your readers), or you can send your readers to the product listing on the site of a larger company such as Amazon, which will give you a cut of its sales.
Amazon is one of the most popular sites for affiliate commissions, because once a reader follows your link to Amazon, you make a commission on anything they purchase, not just the specific product you recommended. However, your earnings per sale will typically be lower than if you work directly with the manufacturer.
One strategy many bloggers use to boost their affiliate marketing earnings is to do product reviews. I’m sure you’ve come across these types of posts when you were researching a potential purchase online. As a blogger, you review and compare different products or services and make an honest suggestion as to which you prefer and include an affiliate link for your readers to click on. A good way to maximize your earnings from product reviews is to make multiple recommendations per blog post across different categories, such as best budget camera, best professional camera, best camera for new photographers, etc.
3. Physical/Informational Products
Physical and/or information products are also a viable path to earning a passive monthly income from your blog. These can be anything from branded merchandise to photography prints, clothing, and so on.
To earn this way, you set up a store on your blog. You can find many plug-ins that can automate this process for you. Then when readers order online, a third-party shipping center fulfills the purchase. After the initial setup, you don’t have to give the store much attention, other than routine customer service issues.
Information products can range from e-books to courses to travel guides and even videos and webinars. When developing these products, consider what would be useful to your readers or what problems you could help them solve. You can also poll them directly on social media to find out the answer to these questions.
Written by Nathan Aguilera